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    Rewarding career opportunities in Digital Marketing

    Are you a techie or a technology lover? Are you looking forward to making your career in the digital marketing sector? What is the first thing which comes to your mind when you want to kick-start your career in digital marketing? Various questions arise whenever we start thinking of the digitization and job prospects associated with the same. So, here in this article, all your queries related to the digital marketing will be solved. And this post will also guide you in choosing the best the career path to make a meaningful career. There are various positions associated with the digital marketing so that you lead a successful path you need to start from the basic level. Some of the position like SEO expert, digital marketing head, SMO expert and many more are thee in which a candidate can make their career. 
    Jobs In Delhi
    A very popular word “Digital Marketing” comes across your way every day. So, let’s clear this terminology first. 

    Digital Marketing is the marketing of products and services by using any kind of electronic media. For example, the internet, social media, mobile phones, billboard etc. It is known by different names like Online Marketing, Web Marketing, and Internet Marketing. So, don’t get confused when you listen to any of these names. It has now become an integral part of any business or an organization.

    Why Digital Marketing?

     It provides real-time monitoring of the campaign. It gives us the idea that how a campaign is performing, how long will it run, as well as other activities such as response rate, and purchases made etc. But in the case of traditional marketing, we can’t get the exact data as pamphlets and hoardings don’t give a real-time evaluation.

    • It allows a brand to market their products and services. Apart from that one can also offer 24*7 customer support to make the customer feel supported and valued.
    • The use of social media in DM will allow you to get positive and negative feedback from the customers. This way, you can improve the quality of the products and services being offered.
    • It is a very cost-effective marketing because one can invest in the campaign according to their budget. So, it is suitable for small-scale business also.

    Not surprisingly, billions of marketers have shifted their business from traditional channels to digital marketing campaigns because the cost of expenses is very less as compared to the older methods.

    Digital Marketing Careers and Jobs

    Digital marketing is a very booming sector, thus offers ample amount of job opportunities to the job seekers. As technology and digitization in expanding their roots to every sector, so the job prospects automatically rises. 

    ·         Search Engine Optimization
    It is the activity of getting traffic from the natural or organic search result from the search engine. It includes different kind of search, such as image search, video search, local search etc. At the time of job hiring in this profile, a fresher candidate is hired for the profile of SEO Executive and later become Senior SEO Executive, SEO Specialist etc.

    ·         Social Media Marketing 
    Social Media Marketing is the process of gaining traffic from social networking sites. Popular social media includes Facebook, Twitter, LinkedIn, Google+ etc.  Social media today is the word-of-mouth marketing. A social media marketer has to set goals on the social media platform in order to gain maximum traffic. 

    ·         Content Marketing
    Content marketing is the strategic way to create and distribute unique, quality and relevant content to attract targeted audience. Whenever a content writer is hired in an organization, he or she ensures that they write the content in such a way that it is beneficial for the organization. In short a content writer has to keep in mind that their content is relevant and covers all the questions of audience, and ultimately generates leads. 
    Why Job in Digital Marketing


    ·         Pay Per Click
    Pay per Click refers to the model of Web Marketing where an advertiser pays a fee each time their ad is clicked by the potential customer. Search engine advertising is the most popular form of Pay per Click. Candidate applied for this profile has to set campaign, create an ad group, and then to monitor them properly. 

    ·         Web Analytics
    Web Analytics includes collection, measurement, reporting, and analysis of data for the purpose of getting prospect customer. The typical duties of a web analyst involve the above things.
    These are some of the fields in which a fresher candidate can make his/her vibrant career. As the world is going to be completely digitized in near future, so, the demand of employees will increase exponentially. You don’t need to worry about. Just concentrate on enhancing your skills and have an optimistic attitude to get placed in an organization. 

    And if you are looking forward to making your career by holding a higher authoritative position then digital marketing head jobs is one of the jobs in which you can make your career.

    Author bio

    Neelam Gupta  is currently focusing her writing on the extensive domain of employment. She has written various articles and blog posts on resume writing, job search and hiring. She also likes to write about nature.


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